Introduction to Website Analytics and Measuring Website Performance
How well is your website performing for your business? If you’re not measuring its impact and value, you may be missing out on significant opportunities to increase revenue, improve your customer experience, or streamline your operations.
This workshop will teach you the basics of website analytics using Google Analytics. It will also explain how to put the various metrics into the right frame of reference for your particular situation, as each measurement can mean different things depending on your business objectives.