Learn about the ROI of UX, the importance of a good user experience and, how your website can benefit from a UX focused approach.
UX, short for user experience, encompasses every interaction someone has with your organization. Whether it’s browsing your website, visiting your physical location, viewing an advertisment, or speaking with a company representative, all of those different touch points contribute to the user’s experience.
The discipline of UX design is a user-centered process that takes an evidence-based approach to creating and optimization meaningful experiences. It’s important in web design because it goes beyond simply designing something that looks good, it ensures the needs of users are being fulfilled. Think of it as ergonomics for your website!
Return On Investment (ROI) is a profitability metric that measures the return on a particular investment relative to the cost of that investment.
When it comes to understanding the ROI of UX investments, calculating profitability can get tricky. The goal is to end up with a monetary figure that determines how successful your efforts were, however the ROI of UX is often more about demonstrating that the user experience has been improved in some way and, had a positive impact on your business goals.
See how some simple UX optimizations led to improved visitor engagement and retention for Workforce WindsorEssex.
“The reality is that great UX design can differentiate products, attract customers, and drive superior business results, so there is no inherent contradiction between investing in User Experience and a business focus on creating customers and profits.”Pabini Gabriel-Petit, UX Matters
You know the importance of a good user experience, but where do you start? How do you identify potential problems or areas for improvement? One of the most useful tools to help answer these questions is a UX audit. The goal of a user experience audit is to uncover pain points and critical gaps in the user journey through research and analysis. Besides highlighting usability issues, an effective UX audit provides businesses with actionalbe recommendations to address those issues and improve the overall user experience.
We’ll be taking an in depth look at UX Audits on the blog so stay tuned!
Elev8 Web Studio can help determine the pain points of your users and propose solutions to address them.